At Potting Shed we like to think of brands as stories; a story that is being told -
rather than just in words - through numerous methods and channels.

Your story starts with your beliefs (or the beliefs of your brand) and weaves its way through your name, logo, visual identity, tone of voice, website, and marketing. But it does not stop there; it is also being told by the way that your
people conduct themselves, by the physical space that you inhabit, the way you dress, right down to the way you answer the phone. Discovering your Brand Story unlocks the door to clarity and confidence: clarity in the messages your brand should be communication; confidence to shout about what sets you apart from your competitors. Perhaps your brand is young, fresh, dynamic and fast-moving. Maybe your strengths lie in being established, experienced and trustworthy. Or it could be that your brand is an explorer; pushing the boundaries of technology and innovation. Knowledge is power and knowledge of your Brand Story enables you to communicate effectively both internally and externally. Common goals and a shared understanding allow you and your team to work collectively with focus
and energy. Definition of what the brand is and what makes it tick empowers you to communicate effectively to your target audience with engaging, memorable and authentic messages.

Potting Shed has helped many clients through this process, working with their teams to unearth the narratives which underpin everything they do and how they do it. So what’s your Brand Story? lie in being established, experienced and trustworthy. Or it could be that your brand is an explorer; pushing the boundaries of technology and innovation. Knowledge is power and knowledge of your Brand Story enables you to communicate effectively both internally and externally. Common goals and a shared understanding allow you and your team to work collectively with focus and energy. Definition of what the brand is and what makes it tick empowers you to communicate effectively to your target audience with engaging, memorable and authentic messages.